MRR business valuation

Wide-format flat-design illustration split into two halves — a recurring revenue side with circular repeat-payment arrows, a steady upward trend line, and a higher multiple indicator, and a project revenue side with one-directional arrows, a jagged uncertain revenue line, and a lower multiple indicator — in warm peach-orange for recurring and dark navy for project revenue.
Financial Documentation

Recurring Revenue vs. Project Revenue: How Buyer Perception Changes the Math

July 24, 2026 Comments Off on Recurring Revenue vs. Project Revenue: How Buyer Perception Changes the Math

Two businesses. Same industry. Same revenue. Same EBITDA. Same owner. Same market. One sells for $2,400,000. The other sells for $1,600,000. What’s the difference? One has 60% recurring revenue. The other earns everything from one-time projects. That $800,000 gap — on identical earnings — is the recurring revenue premium. And it’s one of the most […]

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